Many DJ’s are part time and may administer enquiries outside office hours and on the whole this is fine. Out of hours we divert calls to mobile phones and this does account for around 20% of the daily intake as the public seem to expect this level of service.

If this pans out across the industry it would mean that 80% of enquiries for part time DJ’s would need to be dealt with by either an automated service or a capable person that could handle the call within office hours. If this isn’t possible and you adopt the answer phone technique then make sure you check it regularly as time stagnates the quality of an enquiry.

Solutions

There are affordable internet based alternatives and http://www.alldaypa.com offer a range of services for small businesses where a human answers the phone in your company name and will deal with the enquiry at the level of your subscription. The client will be none the wiser and you will portray a solid corporate front which instils customer confidence and keeps the enquiry live.

If you are one of the few full time DJ’s the manner in which you handle the initial enquiry is obviously very important and we learnt a long time ago to take a standardised approach to eliminate errors. We have pre-printed industry related telephone message forms and anyone taking the call is required to fill out all the fields ensuring when we need to consolidate or follow up the enquiry we have all the information we need.

Be Prepared

Always have prepared responses irrelevant of the source of an enquiry and most importantly always follow it up as you will be amazed how few companies do.

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